Many people are proud to stand out and embrace their uniqueness. One way to achieve this is through hair care, which is why it’s no surprise that hair care trends continue to gain attention.

According to sales data from Amazon, from February 2024 to January 2025, hair care ranks second only to skin care in the personal care category, with total sales reaching $187.03 million. The five most in-demand hair care products in the market include:

• Shampoos and Conditioners – $76 million in total sales
• Styling Products – $53 million
• Hair Coloring Products – $18 million
• Hair Loss Products – $13 million
• Hair Treatment Oils – $11 million

Across these product categories, certain key ingredients have emerged as top trends. The five most widely used ingredients on Amazon are:

• Biotin – $13.58 million in total sales
• Argan Oil – $11.02 million
• Coconut Oil – $10.78 million
• Vitamin E – $10.42 million
• Shea Butter – $7.5 million

Moreover, several products incorporate ingredients that are trending on Amazon, such as:

• MUJI Ferment Botanical contains coconut oil and features scents from orange, tangerine, lavender, and more.
• Rene Furterer, which includes shea butter uses lily extract for its fragrance.
• Liquid Conditioner contains argan oil and is scented with extracts of orange, tangerine, and other citrus notes.
• Laline, which includes vitamin E, features a fragrance blend of peach, frangipani, jasmine, orange, and musk.
• Keumyon Scent and Smooth Day, which contains biotin and offers a floral and summer fruity aroma.

Additionally, the top brands leading the hair care market include:

• L'Oréal Paris – $5.26 million in total sales
• Moroccanoil – $3.06 million
• Redken – $2.83 million
• OGX – $2.56 million
• Olaplex – $2.43 million

This comprehensive data highlights that hair care has become a major focus in the personal care industry and holds significant potential for growth throughout 2025.

For deeper insights and more detailed data on the hair care market, you can explore BEAUTYDATA AI. This platform provides industrial data solutions and consulting services for beauty businesses worldwide. It supports product innovation, market expansion, and business growth through consumer insights, market research, and trend forecasting.

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