SML Team TikTok Analytics goes beyond views and virality, giving the definitive forecast of the trends to back and the ones to ignore. 

The TikTok Scorecard provides a comprehensive overview of eight significant trends at a glance, covering strength, lifespan, and TIP recommendations. Hover over bubbles for stability and trajectory analysis. 

The TikTok Scorecard provides a comprehensive of eight significant trends at glance, covering strength, lifespan, and TIP recommendation. Hover over bubbles for stability and trajectory analysis. 

Glass skin is the trend for a coveted dewy, smooth, hydrated complexion. 

Opportunity: In February 2024, Pat McGrath #GlasSkin look for Maison Margiella sparked renewed interest in the trend and related products. Content focused on UGC (user-generated content) before and after videos which consumers use to inform buying. In the short term, brand should use this opportunity to increase content promoting existing products. In the long-term, follow the predicted evolution to Lazy Skinimalis and focus product development and assortments on low effort solutions.

TikTok detox: the very high strength score indicates consumer interest in a glowing, healthy complexion remains strong,even ‘post-pandemic’. #GlassSkin is part of the Skinimalist macro trend and predicted ‘no-makeup-makeup’ aesthetic. Its longevity and consumer appeal are underpinned by its K-Beauty roots and focus on skin health.

How to Action: the very high: offer simplified @GlassSkin products such as sheet masks and hybrid skincare instant results like illuminating serums with shimmer, sheer skin tints, and dewy highlighters. Related hashtags suggest bouncy, 'plumped and dewy should be used in messaging to inform NDP. 

Trend risk: This trend can be contentious for various reasons, including pushing unrealistic beauty standards that can impact mental health. 

#glowskin #plumpskin #bouncyskin #dewyskin #koreanskincare #PorcelainSkin #DouyinMakeUp