Our Story

Why Choose SML

Our specialty chemicals meet customer needs with unique products deeply rooted in Indonesia's fast-growing market. Supported by a global supplier network, our laboratory enables customized formulations. We also prioritize good warehousing practices for quality and secure raw material handling.

Our Vision

To reach our maximum potential and benefiting others.

Our Mission

To provide innovative products and solution that create value to our clients.

To be the trusted partner of choice for our clients.

To work closely with the business partners and principals to develop quality and highly marketable products for our customers.

To develop competent, innovative, and dedicated human capital for the growth of the company.

Board of Commissioners

  • 15 Years Experience in FMCG Industry
  • 10 Years of Experience in Chemical Industry


  • Bachelor of Engineering at Trisakti University (1999)


President Commissioner

  • 32 Years Experience in Construction Business
  • 10 Years Experience in Chemical Industry

Halim Liawan


  • 30 Years Experience at Capital Market (Bapepam)
  • 15 Years Experience as Audit Committee and Independent Commissioner


  • Bachelor of Law at Krisnadwipayana University (1979)
  • Master of Law at Krisnadwipayana University (2001)

Basa Sidabutar

Independent Commissioner

Board of Directors

  • 16 Years Experience in Chemical Industry
  • 8 Years Experience in FMCG Industry


  • Bachelor of Computer Science at Binus University (1999)
  • Master of Management at Binus University (2021)

Siu Min

Founder & CEO

  • 20 Years Experience in Chemical Industry
  • 3 Years Experience in Textile Industry


  • Bachelor of Economics at STIE Bandung (1998)
  • Master of Management at Parahyangan University (2002)

Tanti Royani

Chief Financial and Operating Officer

  • More than 25 Years Experience of Raw Material for Food, Personal Care, and Nutraceutical Industry


  • Bachelor of Chemical Engineering at University of Indonesia (1992)
  • Master of Management at Northern California Global University (2001)

Yulia Rosaline

Managing Director

  • 10 Years experiences in General and Heavy Construction Industry
  • Bachelor of Engineering at University of Birmingham (2003)

Liawan Yusdianto

Managing Director

Meet Our Team

Dessy Sarendiani

Division Head - Food Ingredients


National Sales Manager - Personal Care

Simon Rengkung

National Sales Manager - Industrial Chemical

Arry Wahyu Riansyah

Legal Divison Head

Ibrahim Adam

Human Capital Divison Head

Lutfi Sebastian Anam

Branch Manager - Surabaya

Nani Muliani Wijoyo

Regional Sales Manager - Personal Care

Febri Hariyani

Regional Sales Manager - Food Ingredients

Yemima Pingkan Ciptani Putri

Accounting Finance Dept. Head

Ichfany Cezi Faizal

Operations Dept. Head

Ita Winda Sari Hutabalian

Area Sales Manager - Food

Nur Hikmah Abdullah

Area Sales Manager - Food

Dendy Fernando

Area Sales Manager - Food

Crissetiany Panjaitan

Area Sales Manager - Personal Care

Ami Analia

Area Sales Manager - Personal Care

Alvi Radika Putri

Accounting Finance Section Head Staff

Safitri Agustini

HC Operation Section Head

Ruth Bunga Maya Bakara

Talent Acquisition Section Head

Fegie Tiurma Manurung

Personal Assistant

Food Ingredients

Food ingredients are one of the core competencies of SML, with an average sales report of 20-30% and customer growth of 15-20% in the period 2017-2022, SML has been striving to keep developing new markets each year.

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