Color additives play a vital role in the food industry by improving the appearance and shaping consumer perceptions of food and beverages. They serve as a valuable resource for producers to guide purchasing decisions, as color often signals flavor, quality, and freshness. For example, bright hues can make items more appealing and set certain taste expectations, such as associating red with sweetness or green with freshness. Moreover, food coloring is key to maintaining product consistency and uniformity, ensuring they consistently align with consumer preferences. With the growing demand for natural and clean-label options, creating stable naturally derived food colors has become increasingly significant, enabling manufacturers to deliver healthier, eco-friendly products without sacrificing visual appeal.

Unsurprisingly, the demand for natural food coloring is increasing globally. Consumers not only seek vibrant colors but also prioritize health benefits. According to Grand View Research, the global natural food color market was valued at approximately USD 1.33 billion in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 8.3% from 2023 to 2030. This growth is driven by the use of natural food colors to enhance the visual appeal of food and beverages, making them more attractive to consumers.

In Indonesia, this trend is especially noticeable as consumers grow more health-conscious and increasingly aware of the potential risks linked to artificial additives. Red beet, recognized for its vibrant hue and numerous health benefits, is becoming a favored choice for natural food coloring in the Indonesian market.

Globally, there is a significant shift towards natural food colorants. In the Asia Pacific region, 13% of food and drink launches contained a natural color, reflecting a strong consumer interest in natural ingredients. This trend is driven by increasing awareness of the potential health risks of artificial colorants and a desire for transparency in food labeling

Driven by the market's desire for healthier and more sustainable food options, red beet has become a leading natural colorant. According to the journal Coloring of Food by The Use of Natural Color Extracted by Beet Root, published by Sustainability, Agri, and Environmental Research, the natural color extracted from red beet is known as betalain pigment. Betalain pigment is rich in antioxidants, vitamins A and C, and is also an excellent source of essential minerals such as iron and calcium.

Research involving 105 respondents—39% male and 61% female—demonstrated that most people favor warm-colored foods. About 87% chose hamburgers with an orange filter over those with a green filter, 62% preferred cupcakes with an orange filter over blue, 70% chose red-filtered pizza over blue, and 55% picked red-filtered ice cream over green.

This is clear evidence that red colors in food can be highly attractive to people. To maintain a rich red color in food, Red Beet Extract can be used.

Red Beet Extract is made from the juice of Beta vulgaris beets and provides vibrant pink to red hues. It is available as a water-soluble liquid and a spray-dried, water-soluble powder.

Red Beet Extract has limited stability with heat and light, making it ideal for low-temperature food applications within a pH range of 4 to 7. Applications include functional foods, sports nutrition products, beverages, certain confectioneries, sauces, and icings or decorations. Red beet's natural color is intense, cost-effective, and provides stability for various uses.

In Indonesia, natural colors have significant potential. Future Market Insight reports that the global natural food colors market is expected to reach a value of USD 1.7 billion in 2023. From 2023 to 2033, this market is projected to grow at a positive CAGR of 7.2%, reaching over USD 3.3 billion by 2033.

Indonesia's strong market potential in the global natural food color industry presents an opportunity to increase the use of red beet as a natural coloring agent for food products.

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