One of the beauty concepts currently gaining popularity is waterless beauty. This concept moves away from prioritizing water as the main ingredient in cosmetic product formulations, instead focusing on eco-friendly, potent, and long-lasting ingredients.

One key ingredient in waterless formulations is Argan Oil, which contains antioxidants and is rich in vitamin E. It is ideal for application in skin creams and other cosmetic products.

Argan oil possesses outstanding regenerative properties and is highly effective in regulating moisture and restructuring the skin and hair.

Thanks to its high fatty acid content, it also acts as an excellent hair stimulant. Rich in oleic acid, Argan oil offers strong resistance to oxidation and serves as an exceptional moisturizer.

Additionally, Argan oil is beneficial in anti-aging applications due to the antioxidizing effects of tocopherols, which stabilize essential fatty acids within cell membranes. It also inhibits the formation of free radicals, preventing their activation and thereby protecting the membranes from oxidation.

The vitamin E activity in Argan oil is useful in treating eczema and urticaria. Consequently, it is often added to after-sun products to help prevent issues caused by excessive exposure to solar radiation.

Besides Argan Oil, another ingredient supporting the waterless beauty trend is Linefill™, which stimulates the body to increase the number and size of adipocytes, helping to replace lost facial volume.

Linefill™ effectively fills various types of wrinkles, plumps the lips, and enhances overall skin condition, resulting in a rejuvenated appearance. Research conducted on women aged 45–65 years demonstrated that applying a 2% concentration of Linefill™ to the face over a 28-day period reduced the volume of the nasolabial fold by 7.8%.

Moreover, Linefill™ diminished marionette lines by 19.2% in number and 17.9% in volume. Its plumping effect also increased lip volume by 24.8%.

Another key ingredient that supports the waterless beauty concept is Mediterranean Oil Eco (Olea Europaea [Olive] Fruit Oil). This ingredient offers multiple benefits, including anti-aging, anti-wrinkle, antioxidant, and moisturizing properties.

It also aids in repairing the skin’s barrier function, providing protection and prevention, improving hair conditioning, protecting hair color, and reducing hair loss.

These three ingredients — Argan Oil, Linefill™, and Mediterranean Oil Eco — perfectly support the Waterless Beauty concept, where oils replace water in skincare and beauty formulations. This phenomenon aligns with the broader trend toward more natural and environmentally friendly beauty products.

A more detailed explanation of the Waterless Beauty concept will be available at the SML booth during the Indonesia Cosmetic Ingredients (ICI) 2025 event, held from May 14–16, 2025, at JIExpo Kemayoran, Jakarta (Hall D2, Booths C1 [1–10] and C2 [11–18]).

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