PURWOREJO, pelita. co - With the support of Luvtrip and PT Sinergi Multi Lestarindo, Tbk, the Purworejo Regency Government hopes that the Somongari Tourism Village in the Kaligesing District will develop more rapidly.

This was conveyed by Agung Pranoto, Head of the Tourism Marketing, Tourism Resources, and Creative Economy Division at the Purworejo Regency Tourism and Youth Sports Office, on Saturday (27/7/2024).
Agung explained that Luvtrip is a digital platform that develops community-based travel service applications. Meanwhile, PT Sinergi Multi Lestarindo is a company engaged in the trade of chemical materials for various products.

"These two companies have been assisting for five years, and Somongari should be much more prepared compared to other tourist villages in Purworejo. Currently, these companies are collaborating to enhance and develop the capacity of community members involved in the tourism awareness group (Pokdarwis), MSME actors, and homestay entrepreneurs," said Agung Pranoto.

With the assistance of Luvtrip, supported by a major company in Jakarta, Agung believes that Somongari will be much better in the future.
"During the training, the materials provided are certainly not trivial. They are not ordinary materials, so we hope and believe that Somongari will be much better in the future," he added.

Agung stated that for Dinporapar, there are several things that need to be continuously improved, with promotion being the first. He considers promotion to be one of the most urgent aspects of the tourism industry.
"Generally, I still see that promotion is the most crucial aspect. A company that wants to progress must promote what it has. For Somongari Tourism Village, future marketing must be better," he said.

Regarding the variety of tourism packages, Agung explained that Somongari Tourism Village's packages should be made as varied as possible to attract tourists and encourage them to return. Tourists must receive good and enjoyable service so they will want to stay longer in Somongari. This is considered important so that money from outside can circulate within Somongari.

"If people have already visited Somongari, if possible, they should come back again. And when they come back, offer something new. Therefore, the tourism packages should be varied," said Agung.

He stated that currently, the Pokdarwis in Somongari are quite skilled, as are the MSME actors in the village. Various potentials, including the historical site of WR Supratman's birthplace and original Somongari culinary products, can be turned into tourist attractions.

"When they come here, they will be interested when we invite them to make geblek (a local snack) and coconut sugar. This can be part of a tourism package. Currently, there are already packages, but there is still potential, so it must be continuously explored to make it more varied," he concluded.