Over time, various methods have been used to keep hair looking attractive, including treatments like bleaching and straightening with high heat. Straits Research explains that the global hair color market was valued at USD 25.45 billion in 2023. It is projected to grow from USD 26.85 billion in 2024 to USD 41.21 billion by 2032.

Hair color refers to cosmetic products or procedures used to change or enhance hair color. People use hair color for various purposes, such as covering gray hair, experimenting with new looks, following fashion trends, or expressing their style. Additionally, Global Market Insights reports that the global hair straightener market was valued at USD 6.37 billion in 2023 and is expected to grow at a CAGR of over 5.7% between 2024 and 2032, driven by the rising demand for personal grooming products.

This highlights how hairstyling has become an integral part of daily life, especially for women. However, many hairstyling methods contribute to hair damage, primarily due to the chemicals in bleaching products and the high temperatures used with straighteners. These aggressors erode the cuticle scales, leaving hair exposed, fragile, and lacking natural shine. On a molecular level, keratin disulfide bonds break down, leading to a loss of strength and elasticity.

To combat these effects, Keradeep offers an innovative solution. This active ingredient is derived from Pine (Pinus Pinaster) bark extract, which contains potent antioxidants. Keradeep protects the hair fiber at the molecular level from oxidation damage, safeguarding both the cuticle and the cortex.

By neutralizing free radicals with compounds derived from Pinus Pinaster, rich in polyphenolic compounds, Keradeep provides extensive protective effects against oxidative stress. The technology behind Keradeep includes patented probes with carbonyl binding capabilities, ALBA synchrotron light infrared spectroscopy, and birefringence analysis to assess capillary structure.

For example, in bleaching treatments with hydrogen peroxide (H₂O₂), Keradeep demonstrated its effectiveness. Protein carbonylation was detected and quantified in the cuticle and cortex after treatment with 30% H₂O₂ for 45 minutes, and a 3% Keradeep solution improved protection by 65% against the adverse effects of H₂O₂.

Similarly, Keradeep was tested in treatments involving heat exposure at 95°C. Carbonylation was identified in both cuticle and cortex proteins after 60 minutes of heat exposure, but with 3% Keradeep, oxidation was significantly reduced.

Keradeep has proven its ability to prevent the oxidation of various chemical groups in hair proteins located in both the cuticle and the cortex while preserving the structural arrangement of keratin along the hair fiber.

For more information about our raw materials or to request specific formulations, visit our website at ptsml.id or follow us on Instagram.

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